Are you running Goggle's Analytics on your website?
Chances are you should be! The free web tool is a wonderful resource for web masters.
There are many statistics applications out there that give wonderful reports, but the idea of having everything managed for you with all the bells and whistles you'll ever need is something to consider. Consider also the people collecting your usage data are the same people that will apply that data to their search rankings.
A warning: many developers feel that adding analytics to an undeveloped website could lead to poorer results in the search engine listings; however, consider that the same tools will be able to help you dicipher why people are leaving your website.
Google Analytics offers more than just telling how many people visit, and what they visit. You can view geographical data that tells you where people come from. You can compare all of your refereals, and other traffic sources along with the keywords that brought them. You can view an extensive history of data. You can even run conversion goals and campaigns to see if you current web site is doing its job.
For example you can use the bounce rate tools to determine which pages people are pressing the back button on, and then review the page to see why. In even more detail you can produce an overlay on your website that shows you trends of exactly where users are clicking (by number of clicks on a link).
All of these things and more will definitely be an asset (worth the risk) to help increase traffic and conversions.
Read more on Google's Analytics website.
Labels: analytics, bounce rate, conversions, google, keywords, statistics, web tools